How Smart Google Ads Management Cut CPL By 60%, Tripled Memberships, And Put A Delhi NCR Co-Working Space In The Top 3 Search Results.
60%
Lower Cost Per Lead
3x
Memberships Sold
Top 3
Google Search Positions
About The Brand
Team Co.Work Is A Premium Co-Working Space Operating In Delhi NCR, Catering To Freelancers, Remote Workers, Early-Stage Startups, And Small Businesses Looking For Professional, Flexible Workspace Solutions Without The Commitment Of A Traditional Office Lease.
The Co-Working Space Industry In Delhi NCR Is Highly Competitive — With Major Players Like WeWork, Awfis, And Innov8 Competing Alongside Dozens Of Independent Operators. Standing Out Requires Not Just A Great Product, But Being Found First When Someone Searches For A Space.
The Problem
Team Co.Work Was Running Google Ads Before Coming To Us — But The Account Was Haemorrhaging Budget. Clicks Were Coming In But Very Few Were Converting To Actual Membership Enquiries. The Account Had Fundamental Problems:
No Negative Keywords: Ads Were Appearing For Irrelevant Searches Like "Free Co-Working Space", "Co-Working Space Movies" (From WeWork Movie), And Other Low-Intent Or Zero-Intent Queries That Would Never Convert.
Broad Match Keywords Only: Using Only Broad Match Keywords Meant Google Was Showing Ads For Loosely Related Searches That Had Nothing To Do With Co-Working Spaces Near Team Co.Work's Locations.
Generic Ad Copy: Ad Copy Was Generic — Not Mentioning Specific Locations, Not Addressing The Specific Pain Points Of Freelancers And Startups, And Not Including A Clear CTA Or USP.
No Location-Specific Campaigns: All Ads Were Running For Delhi NCR As A Whole — Not Targeting The Specific Neighbourhoods And Areas Where The Spaces Were Located, Missing The "Near Me" High-Intent Searches.
Our Strategy
01 — Complete Account Rebuild
Rebuilt The Entire Google Ads Account From Scratch. Switched From Broad Match To Phrase And Exact Match Keywords. Identified And Blocked Over 200 Irrelevant Search Terms Via A Comprehensive Negative Keyword List.
02 — Location-Specific Ad Groups
Created Separate Ad Groups And Campaigns For Each Area Where Team Co.Work Had Spaces — With Location-Specific Keywords Like "Co-Working Space In [Area Name]", "Office Space [Locality] Delhi", And "[Area] Coworking Near Me". These Local Searches Convert At Dramatically Higher Rates.
03 — Segment-Specific Ad Copy
Wrote Separate Ad Variations For Each Target Segment — Freelancers (Flexibility, Affordable Plans), Startups (Team Rooms, Meeting Rooms, Growth-Friendly Plans), And Remote Workers (Fast Internet, Professional Environment, Community). Each Ad Spoke Directly To That Segment's Specific Needs.
04 — Landing Page Alignment
Coordinated With The Team To Ensure Landing Pages Matched The Specific Ad Groups — So Someone Clicking An Ad For "Freelancer Coworking Space Connaught Place" Landed On A Page Specifically About That Location And Plan Type, Not A Generic Homepage.
The Results
60% Lower CPL
Cost Per Qualified Lead Dropped By 60% — Same Budget, More Than Double The Enquiries
3x Memberships
Monthly Memberships Sold Tripled Within The First Quarter Of The Restructured Campaigns
Top 3 Positions
Consistently Ranking In The Top 3 Google Search Results For All Primary Co-Working Keywords In Target Locations
Ready To Grow?
Let's Rebuild Your Google Ads The Right Way — Only Paying For Searches That Actually Convert.
Get A Free Strategy Call →