from near-zero digital presence to a fully booked event venue — this is the story of how the viral trees transformed royal pepper's lead generation through precision meta & google ads.
royal pepper banquet
rohini, new delhi
100+
leads per month
₹38
cost per lead
4.2x
return on ad spend
6 mo
to full calendar
royal pepper banquet had a beautiful venue in rohini, delhi — but an empty enquiry inbox. they relied entirely on walk-ins and word-of-mouth, with no digital marketing presence whatsoever. competitors were running ads and dominating google search for banquet-related queries in the area.
they came to us with a simple ask: fill our event calendar. we had three months to prove digital marketing could work for them.
we started with a full audit of what banquet customers actually search for in rohini and north delhi. the data showed a clear pattern — most enquiries come from facebook & instagram for weddings and social events, while google captures the corporate bookings and urgent event planners.
we built two separate campaign tracks: meta ads targeting engaged couples, event planners, and families planning celebrations within a 15km radius; and google search ads targeting high-intent keywords like "banquet hall in rohini," "wedding venue delhi," and "event hall booking near me."
every ad led to a streamlined landing page with a single focus: book a site visit. no distractions, just one clear call-to-action. we a/b tested headlines, images, and form lengths until we found combinations that converted consistently.
within 60 days, royal pepper was receiving 60-80 enquiries per month. by month four, we had optimised the campaigns to deliver over 100 qualified leads monthly at just ₹38 per lead — a number their competitors could only dream of.
the event calendar that was once half-empty is now booked 3-4 months in advance. royal pepper has since expanded their venue capacity and increased their pricing, confident that demand will always be there.
royal pepper banquet is now one of rohini's most sought-after event venues. their digital presence drives consistent year-round business, and they no longer depend on seasonal walk-ins. the brand has grown from a neighbourhood banquet hall to a recognised name in delhi's wedding and events industry — and we're proud to have been part of that journey from day one.
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