How A Dual-Channel Meta + Google Strategy Drove 200+ Leads Per Month, 4.2x ROAS, And 85% Occupancy For A Premium Gurgaon Hotel.
200+
Leads Per Month
4.2x
ROAS Achieved
85%
Occupancy Rate
About The Brand
Radisson Individuals Sohna Road Is A Premium Hotel Property Located In Gurgaon's Rapidly Growing Sohna Road Corridor — One Of Delhi NCR's Most Active Business And Hospitality Hubs. As Part Of The Radisson Individuals Collection, The Property Offers Upscale Amenities For Both Business And Leisure Guests.
With Strong Competition From Other Premium Hotels In The Area And A Wide Range Of Booking Intentions — Corporate Stays, Event Bookings, Weekend Getaways — The Hotel Needed A Sophisticated Dual-Channel Digital Marketing Strategy That Could Reach High-Intent Guests Across Multiple Platforms.
The Challenge
The Sohna Road Hotel Corridor Is Intensely Competitive. Multiple Premium And Luxury Hotels Are All Competing For The Same Corporate Travellers, Event Bookers, And Leisure Guests. Standing Out Required Not Just Better Ads — But A Smarter Channel Strategy.
Single-Channel Dependency: The Hotel Was Previously Only Running Meta Ads, Missing Out On The Significant High-Intent Search Traffic That Google Captures.
No Corporate Travel Strategy: Corporate Bookings Are The Most Consistent Revenue Stream For Business Hotels, But There Was No Targeted Outreach To Corporate Travel Managers Or Business Travellers.
Inconsistent Occupancy: Occupancy Was Highly Variable — Peaking During Events And Conferences But Dropping Significantly During Slower Months.
Our Strategy
Meta Ads — Awareness & Aspiration
Used Meta For Top-Of-Funnel Awareness And Mid-Funnel Consideration Campaigns — Reaching Corporate Travellers In Gurgaon, Wedding Planners, And Weekend Getaway Audiences With Premium Visual Creatives That Showcased The Hotel's Amenities And Unique Value.
Google Ads — High-Intent Search Capture
Built Highly Targeted Google Search Campaigns Capturing High-Intent Queries: "Hotels In Sohna Road", "Business Hotel Gurgaon", "Banquet Hall Sohna Road", "Corporate Stay Gurgaon". These Searches Represent Guests Who Are Actively Ready To Book — Highest-Value Traffic.
Cross-Channel Retargeting
Created A Cross-Channel Retargeting System — Visitors Who Clicked Google Ads But Didn't Convert Were Retargeted Via Meta, And Vice Versa. This Multi-Touch Approach Dramatically Increased Overall Conversion Rates.
Corporate Segment Focus
Dedicated Campaigns Targeting Corporate Travel Decision-Makers In Gurgaon's Major Business Districts — Cyber City, Udyog Vihar, Golf Course Road — With Messaging Focused On Business Amenities, Conference Facilities, And Corporate Rate Packages.
The Results
200+ Leads
Qualified Enquiries Generated Every Month Across Both Channels — Bookings, Event Enquiries, And Corporate Queries
4.2x ROAS
Combined ROAS Of 4.2x Across Both Meta And Google — Every ₹1 Spent Returning ₹4.20 In Revenue
85% Occupancy
Consistently High Occupancy Rate Maintained — Even Through Off-Peak Months — Thanks To The Multi-Segment Digital Strategy
Ready To Grow?
Let's Build A Dual-Channel Strategy That Fills Your Rooms And Event Spaces Year-Round.
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