How We Took A Sandeep Maheshwari-Backed Jewellery Brand From Wasted Ad Spend To 4x ROAS And 2x Online Sales In Just 60 Days.
4x
ROAS Achieved
₹170
Cost Per Lead
250%
Website Traffic Growth
2x
Online Sales In 60 Days
About The Brand
Prao Is A Premium D2C Jewellery Brand Founded By Sandeep Maheshwari — India's Most Followed Motivational Speaker And Content Creator With Over 25 Million YouTube Subscribers And A Massive Trust-Based Following Across India. Prao Operates Exclusively As An Online Store With No Offline Presence, Making Its Digital Performance Everything.
Despite The Brand's Incredible Credibility And An Audience That Already Trusted Sandeep Maheshwari Deeply, Prao's Digital Sales Were Not Reflecting That Potential. The Disconnect? A Poorly Managed Ad Account That Was Burning Budget Every Day With Nothing Meaningful To Show For It.
The Problem
Before Coming To The Viral Trees, Prao Was Already Running Meta Ads — But With Another Agency That Wasn't Delivering. The Problems Were Severe:
Budget Burning With No Results: Daily Ad Spend Was Going Out With No Clear Return. Costs Were High, Conversions Were Low, And The Agency Had No Explanation.
No Tracking Structure: The Meta Pixel Was Poorly Configured. Events Were Either Misfiring Or Not Firing At All, Making It Impossible To Optimise For Real Purchase Intent.
Generic Creatives: The Ad Creatives Were Basic And Didn't Reflect The Premium Nature Of The Brand Or The Trust Equity That Sandeep Maheshwari Had Built.
No Retargeting: Visitors Who Came To The Website And Didn't Purchase Were Simply Lost — There Were No Retargeting Funnels In Place To Bring Them Back.
Our Strategy
01 — Full Account Audit
Conducted A Deep Audit Of All Existing Campaigns. Identified Every Point Of Wasted Spend, Fixed Pixel Tracking, And Set Up Proper Purchase, Add-To-Cart, And Checkout Events To Create A Clean Data Foundation.
02 — Audience Segmentation
Built Highly Segmented Custom Audiences: Bridal Jewellery Buyers, Gifting Occasion Shoppers (Diwali, Valentine's Day, Anniversaries, Birthdays), Fashion-Forward Women Aged 22–45 In Tier 1 And Tier 2 Cities, And Lookalike Audiences Based On Past Purchasers.
03 — Scroll-Stopping Creative Strategy
Designed Premium Creatives That Matched Prao's Brand Aesthetic And Leveraged The Trust Equity Of The Sandeep Maheshwari Association. Creatives Focused On Emotional Triggers — Love, Gifting, Aspiration — That Drive Jewellery Purchases.
04 — Full-Funnel Campaign Architecture
Built A 3-Layer Funnel: Cold Awareness Campaigns → Warm Engagement Campaigns → Hot Retargeting Campaigns For Website Visitors, Add-To-Cart Abandoners, And Checkout Drop-Offs.
05 — Scale Management At ₹50,000/Day
Managed Aggressive Daily Ad Spend Of ₹50,000 While Maintaining Profitability. Continuously Optimised Campaigns Through Daily Performance Reviews, Budget Reallocation Toward Top Performers, And Systematic Creative Rotation To Prevent Ad Fatigue.
The Results
4x ROAS
Every ₹1 Spent Returned ₹4 In Revenue — A Complete Turnaround From The Previous Agency's Negative ROAS
₹170 CPL
Thousands Of Qualified Leads Generated At A Cost Per Lead Of ₹170 — Highly Profitable At ₹50K/Day Spend
250% Traffic
Website Traffic More Than Tripled — A 250% Increase In Qualified Visitors Hitting The Store
2x Sales
Online Sales Doubled Within Just 60 Days Of Us Taking Over The Account
Ready To Grow?
Let's Talk About What We Can Do For Your Brand. No Fluff, No Vague Promises — Just A Clear Strategy And Real Numbers.
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